Well-known brand printer like Hewlett-Packard, Epson, Lexmark and Canon is quite cheap and affordable nowadays. In some cases, it is sold at a very low price and there is time when it is retailed at a loss. You might wonder why the retailers are willing to go that far and I'm sure it boggles some of you when it comes to their survival in the competitive business especially when they only make small or no profit at all out of the printers. The key to their survival and making whopping profits